The blog

What we have learnt
doing this ourselves

Everything here comes out of running the studio and building the apps. No guest posts, no filler, and nothing written to hit a keyword.

The BooshCMS editor showing a client page being edited beside its live preview

Websites and content2 Sept 20263 min read

Who actually owns your client's content?

Every CMS answers this question, most of them quietly. The answer decides what happens when your client stops paying, or stops working with you.Read more

The BooshSEO overview screen showing a summary of a site’s search visibility

Search and visibility21 Aug 20262 min read

What AI visibility actually measures

Two numbers get reported as though they were the same measurement. One is a statistic over a corpus; the other is one answer at one moment. Confusing them is the fastest way to a confident wrong conclusion.Read more

The BooshHUB projects board showing work in progress across several clients

Running a studio12 Aug 20262 min read

The estimate is the field that makes everything else work

Most people skip it. It is the number your schedule, your capacity warnings and your honest look back at the week are all built on, and without it a planner can only guess.Read more